New Website for Search Engine Optimization

Friday, January 26, 2007

Website promotion software - free trial downloads Webposition Gold

Webposition Gold Program for Website submission in Search Engines

My most favourite Web Promotion Software is WebPosition Gold, It is the industry's #1 solution for SEO, helping you to optimize your site's relevancy and visibility with search engines to improve your search positions.

No other SEO product is more endorsed by its customers and more recommended by the experts.

Search Engine Optimization (SEO) isn't a one-time effort. The variables that influence search visibility and rankings are constantly changing: Search engines update their rules. Competitors constantly optimize their pages to improve their rankings, and new players enter.

Without an SEO solution to keep you constantly "updated" on changes that could negatively affect your rankings, you could lose highly targeted web traffic to your competitors.

See for yourself how WebPosition Gold can help you optimize your search results.

Research your target keywords with the integration of Wordtracker

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Improve your position for targeted keywords using built-in expertise from Page Critic which recommends ways to optimize your pages.

More Details

download free trial of Webpositon Gold

Wednesday, January 03, 2007

Improving Your Website Rankings

Search Engine Optimization!

Only one site out of 100 gets substantial targeted traffic . . . and these successful sites are the ones that understand the importance of proper search engine optimization and search engine placement.

Take a look at these important facts :

More than 86% of all people find out about new web sites by using search engines (according to the recent survey by the Georgia Institute of Technology).

When people search, they look mainly at the first 10 sites that the search engine displays. Listings after those first 10 almost never get seen.

General Information :

Make sure the most important information is at the top of the site.

Look at the top sites in the keywords you are submitting with your site. Look at what they are doing and not doing and not doing to be placed high in the search engines.

Make sure the webpage title lists the name of the organization or company. It is the first thing that the searchers, as well as the search engine spiders, see.

Be sure to have text on the website page. If the page is completely graphical, the search engine can't catalog the content of the page,and will most likely not list it.

Meta Tags :

The use of Meta Tags can be very beneficial to your submittal, but they will not guarantee a listing or high placement. They can be used for bothkeywords and description.

Keyword Meta Tags are located in the header of your webpage's HTML source. The keywords should be words people searching for a site like yourswould use. Try to think of any words that would be used to find your site. The maximum limit for keyword Meta Tags is 1000 characters.

The description Meta Tag is also in the header of your HTML source. This description should draw the searcher into visiting your site. The descriptioncan be a maximum of 250 characters.

You can repeat a keyword as many as 6 times, but the duplicate words can't be right next to each other.

Placement Suggestions :

Use target keywords (keywords that appear on your website) to assist in better placement.

Position your target keywords high up on the page.

Place target keywords in title.

Place target keywords in headline of page, as well as in the first few lines of text.

Frequency of target keywords throughout the webpage can increase listing probability. Search engines see sites with keywords used often as more relevant tothe topic then those who use the keywords less frequently.

Using tables at the top of the page can push keywords further down the page, making a site look less relevant. The search engines read text first, which makes itlook like the text is placed lower on the site.

Have HTML text on the page relevant to the topic of the site. Seach engines don't read graphical text.

Don't try to trick the search engines by repeating keywords hundreds of times in smaller text or in text the same color as the background. If the text is notvisible in the browser, it will not be viewed by the search engines.

Submitting All Pages :

You do not need to submit all of the pages in your site, but there are ways to increase the probability that the search engine will follow all of the linksand list all of the pages.

Using only image map links to get from one page to the other will not be followed by the search engines. Add some HTML hyperlinks to the home page thatlead to major inside pages.

Be sure the internal linking of your pages is done correctly. By naturally pointing to the various pages of your site from within it, the search engineswill have a better chance of following those links.

Links with other Sites :

Major search engines use link analysis as part of their ranking structure.

Get good links from good sites that are relevant to your topic. This can be beneficial not only in the search engine listings, but it also gets your site seenby the people visiting those sites.

To find good sites to link with, do a search on the search engine with your keywords, and contact those sites listed in the top ten to ask if they will link you.

5 Steps To Increase Your Google Page Rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.

About the Author
Charles Nixon -
Website Designer Driven by Creativity Building websites to increase sales, and build web presence Did you start your business to create a website? or to run your business? With competitive pricing and your project delivered on time and on budget may be the web design firm for you!