Effective Web Site Promotion Is An Art - Tips & Tutorials

Learn How To Promote your Website Tips & Tutorials

In order for your web site to be a success you must have visitors. You cannot ignore this fact and there is really no way to get around it. This leaves you three alternatives: you can hire a web site promoter to promote your web site, try to promote your web site yourself, or pay for advertising. Whatever you decide to do, you should learn about web promotion beforehand. If you hire someone to promote your web site, how will you know if they are using effective promotion methods? Not all promotion experts are credible, responsible, or effective and it pays to know what to look out for before you hire someone.

What you will learn here is basic web promotion. There is no trickery or special techniques; just the basic foundations of building a popular web site. Always remember there is more than one method of effective web promotion. Combinations of effective promotion systems will benefit your web site more than just using one method. Have you heard the saying about "putting all your eggs into one basket?" The same works with web site promotion; never depend on a single method for getting traffic to your site.

There are no secrets to web promotion. All the knowledge you need can be found on the Internet. What sidetracks most promotion campaigns is the lack of patience and the forms of web promotion being used. There are many systems for generating traffic but there are only a few that really work. Most web site owners try to target search engines and directories for their traffic. This is a very good choice because search engines/directories generate a lot of traffic to web sites. Just keep in mind there is more to search engine/directory traffic than just building a web site and submitting it.

Many submission companies say that effective web promotion can only be achieved by submitting your web site on a monthly basis. This is total nonsense and can actually hurt your promotion efforts. Every search engine and directory has different periods of time they want you to wait before you resubmit your web site. This can be 30 days or more. If you submit your site to those engines/directories every month and their waiting period is 6 weeks or 90 days, it could be considered as a form of spamming.

Submitting web pages that are not search engine friendly or correctly optimized is a waste of time. Monthly submission is an even bigger waste of time and believing that a submission service will submit your web site to a gazillion search engines is even worse.

There are probably less than 10 thousand credible search engines worldwide. We already know who the big guys are but there are lesser known engines as well. Some are country specific, which means they only accept web sites from their own countries. Others are content specific, which means your web site has to fall within a specific category to be accepted. Some engines are PPC or paid inclusion, which means you have to pay to be added to the engine or pay for each visitor they send to your web site, which leaves out the submission company services since they are not going to pay for your search words or site inclusions out of the goodness of their hearts.

There are also web directories. Only a few are high profile but because of the money that can be made by search engines/directories accepting payment for including your web site in their listings or paying for each visitor, there are a large number of new search engines/directories launched all the time. But there is no where near the amount some submission companies claim.

So where exactly are these people submitting your web site?

That question should be thought out in detail before paying a company that claims to submit your web site to millions of engines and directories.

There is also a myth that creating and using Meta tags is a waste of your time. Many high profile Search Engine Optimization experts continue to use Meta tags in their search engine optimization services and advise that you do so as well, with emphasis on the Meta tags being applied correctly and not abused. Placing Meta tags in your web pages will NOT guarantee more traffic or a higher search engine rank, they are not a magic answer.

If you are in need of web promotion services, resources, or advice, you will find the so-called experts telling the Internet world about special programs, link farms, deep submission, cloaking scripts, gateway pages, traffic exchanges, exit exchanges, secret web promotion techniques, banner exchanges, and more.

Whatever you decide to do, always take your time before you jump into anything that sounds too good to be true, if you are in doubt ask for help or advice from someone more knowledgeable.

Anyone can effectively promote a web siteThat is if they are willing to learn the basics of building a web site designed to generate traffic. You need to learn as much as possible about search engine optimizing, link marketing, and the little things that will effectively get your site generating traffic.

Informative content on your web pages is the root of it all.

When researching the Internet for information related to web site promotion, you will come across a lot of information, some of that information will be bogus. You will have to rely on your instincts to help guide you in what to believe and what not to.

If you want, you can publish these articles on search engine positioning in your newsletter, web site or ebook. You don't need to take my permission for re-publishing these articles, as long as you display the resource box with links active at the end of each article.

About the Author
Ramdayal Yadav, is Chief SEO in http://www.maharashtradirectory.com/
This is unique Industrial online Business Directoy. For more articles on search engine positioning visit my site http://www.3seo.com/