New Website for Search Engine Optimization

Monday, December 18, 2006

Search Engine Optimization Information / Tutorial / Free News Letters

Everything you Required for Website Designing, Promotion, Optimizing, Affiliate Programs, Translation of website and Emails. So What are you Waiting for Just Read this Notes and Start Earnings.

Designing of website :- do you want to design a Small or Big size website, Then just use my Web Designing Section for all your needs, I have tried to provide all the materials and information to fulfill webdesigners requirement for designing friendly Pages according to Search Engines .... more
Build My First Web Site - Watch And Learn How To Build Your First Web Site With Simple Templates ....more
After Completion of your website you have to Promote ( Promotion ), because without promotion of website it has zero value, do you know 85% of the traffic comes from Leading Search Engines. I have covered many important aspects in Submission Section which I am sure helps you lot, In this section mainly I focus on Search Engine optimization ( SEO ) .... more

I have given some nice softwares to download in this Website promotion software free trial downloads .... more

Now your website is ready and that also as per search engine requires, It means search engine friendly website, Now I will show you which are the search engine countrywide and nationwide in Search Engines Section .... more

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Ok now you have a good website and well promoted in search engines and thats why you are getting no. of good visitors, So why not to Generate Revenue from this site, If you want to Generate Revenue then you must see my Affiliate Programs Section .... more

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Important Indian Links this section covers most useful things which you must know to increase your knowledge, Some of them are like Population of India, important facts & figures of india .... more

Baby Names this section covers some Cute Photographs of Baby's and new born baby names and some other materials related to baby's .... more

Using Translation Link you can Translate your Website, Webpages, Email & other Text Materials, Its Great to Translate your website in many Languages so that the information which you put in your website is available to all ...more


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Effective Web Site Promotion Is An Art - Tips & Tutorials

Learn How To Promote your Website Tips & Tutorials

In order for your web site to be a success you must have visitors. You cannot ignore this fact and there is really no way to get around it. This leaves you three alternatives: you can hire a web site promoter to promote your web site, try to promote your web site yourself, or pay for advertising. Whatever you decide to do, you should learn about web promotion beforehand. If you hire someone to promote your web site, how will you know if they are using effective promotion methods? Not all promotion experts are credible, responsible, or effective and it pays to know what to look out for before you hire someone.

What you will learn here is basic web promotion. There is no trickery or special techniques; just the basic foundations of building a popular web site. Always remember there is more than one method of effective web promotion. Combinations of effective promotion systems will benefit your web site more than just using one method. Have you heard the saying about "putting all your eggs into one basket?" The same works with web site promotion; never depend on a single method for getting traffic to your site.

There are no secrets to web promotion. All the knowledge you need can be found on the Internet. What sidetracks most promotion campaigns is the lack of patience and the forms of web promotion being used. There are many systems for generating traffic but there are only a few that really work. Most web site owners try to target search engines and directories for their traffic. This is a very good choice because search engines/directories generate a lot of traffic to web sites. Just keep in mind there is more to search engine/directory traffic than just building a web site and submitting it.

Many submission companies say that effective web promotion can only be achieved by submitting your web site on a monthly basis. This is total nonsense and can actually hurt your promotion efforts. Every search engine and directory has different periods of time they want you to wait before you resubmit your web site. This can be 30 days or more. If you submit your site to those engines/directories every month and their waiting period is 6 weeks or 90 days, it could be considered as a form of spamming.

Submitting web pages that are not search engine friendly or correctly optimized is a waste of time. Monthly submission is an even bigger waste of time and believing that a submission service will submit your web site to a gazillion search engines is even worse.

There are probably less than 10 thousand credible search engines worldwide. We already know who the big guys are but there are lesser known engines as well. Some are country specific, which means they only accept web sites from their own countries. Others are content specific, which means your web site has to fall within a specific category to be accepted. Some engines are PPC or paid inclusion, which means you have to pay to be added to the engine or pay for each visitor they send to your web site, which leaves out the submission company services since they are not going to pay for your search words or site inclusions out of the goodness of their hearts.

There are also web directories. Only a few are high profile but because of the money that can be made by search engines/directories accepting payment for including your web site in their listings or paying for each visitor, there are a large number of new search engines/directories launched all the time. But there is no where near the amount some submission companies claim.

So where exactly are these people submitting your web site?

That question should be thought out in detail before paying a company that claims to submit your web site to millions of engines and directories.

There is also a myth that creating and using Meta tags is a waste of your time. Many high profile Search Engine Optimization experts continue to use Meta tags in their search engine optimization services and advise that you do so as well, with emphasis on the Meta tags being applied correctly and not abused. Placing Meta tags in your web pages will NOT guarantee more traffic or a higher search engine rank, they are not a magic answer.

If you are in need of web promotion services, resources, or advice, you will find the so-called experts telling the Internet world about special programs, link farms, deep submission, cloaking scripts, gateway pages, traffic exchanges, exit exchanges, secret web promotion techniques, banner exchanges, and more.

Whatever you decide to do, always take your time before you jump into anything that sounds too good to be true, if you are in doubt ask for help or advice from someone more knowledgeable.

Anyone can effectively promote a web siteThat is if they are willing to learn the basics of building a web site designed to generate traffic. You need to learn as much as possible about search engine optimizing, link marketing, and the little things that will effectively get your site generating traffic.

Informative content on your web pages is the root of it all.

When researching the Internet for information related to web site promotion, you will come across a lot of information, some of that information will be bogus. You will have to rely on your instincts to help guide you in what to believe and what not to.

If you want, you can publish these articles on search engine positioning in your newsletter, web site or ebook. You don't need to take my permission for re-publishing these articles, as long as you display the resource box with links active at the end of each article.

About the Author
Ramdayal Yadav, is Chief SEO in http://www.maharashtradirectory.com/
This is unique Industrial online Business Directoy. For more articles on search engine positioning visit my site http://www.3seo.com/

Top 10 Search Engine Positioning Mistakes

When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.

1) Optimizing your site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will go down the drain. If you choose keywords which no one search for, or if you choose keywords which won't bring in targeted traffic to your site, what good will the top rankings do?

In order to learn how you can choose the correct keywords for which you should optimize your site, see my article on this topic Details

2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.

3) Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their Meta Keywords tags. Because so many people have used this tactic in the past (and continue to use it), the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. Sure, you do need to repeat the keywords a number of times. But, the way you place the keywords in your pages needs to make grammatical sense. Simply repeating the keywords endlessly no longer works. Furthermore, a particular keyword should ideally not be present more than thrice in your Meta Keywords tag.

4) Creating lots of similar doorway pages

Another myth prevalent among people is that since the algorithm of each search engine is different, they need to create different pages for different search engines. While this is great in theory, it is counter-productive in practice. If you use this tactic, you will soon end up with hundreds of pages, which can quickly become an administrative nightmare. Also, just imagine the amount of time you will need to spend constantly updating the pages in response to the changes that the search engines make to their algorithms. Furthermore, although the pages are meant for different engines, they will actually end up being pretty similar to each other. The search engines are often able to detect when a site has created such similar pages, and may penalize or even ban this site from their index. Hence, instead of creating different pages for different search engines, create one page which is optimized for one keyword for all the search engines. In order to learn how to create such pages, see my article on this topic at

http://www.1stSearchRanking.com/

5) Using Hidden Text

Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page, that is considered as hidden text. Many webmasters, in order to get high rankings in the search engines, try to make their pages as keyword rich as possible. However, there is a limit to the number of keywords you can repeat in a page without making it sound odd to your human visitors. Thus, in order to ensure that the human visitors to a page don't perceive the text to be odd, but that the page is still keyword rich, many webmasters add text (containing the keywords) with the same color as the background color. This ensures that while the search engines can see the keywords, the human visitors cannot. The search engines have long since caught up with this technique, and ignore or penalize the pages which contain such text. They may also penalize the entire site if even one of the pages in that site contain such hidden text.

However, the problem with this is that the search engines may often end up penalizing sites which did not intend to use hidden text. For instance, suppose you have a page with a white background and a table in that page with a black background. Further suppose that you have added some white text in that table. This text will, in fact, be visible to your human visitors, i.e. this shouldn't be called hidden text. However, the search engines can interpret this to be hidden text because they may often ignore the fact that the background of the table is black. Hence, in order to ensure that your site is not penalized because of this, you should go through all the pages in your site and see whether you have inadvertently made any such mistake.

6) Creating Pages Containing Only Graphics

The search engines only understand text - they don't understand graphics. Hence, if your site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. For improving your rankings, you need to replace the graphics by keyword rich text for the search engine spiders to feed on.

7) Not using the NOFRAMES tag in case your site uses frames

Many search engines don't understand frames. For sites which have used frames, these search engines only consider what is present in the NOFRAMES tag. Yet, many webmasters make the mistake of adding something like this to the NOFRAMES tag: "This site uses frames, but your browser doesn't support them". For the search engines which don't understand frames, this is all the text that they ever get to see in this site, which means that the chances of this site getting a good ranking in these search engines are non-existent. Hence, if your site uses frames, you need to add a lot of keyword rich text to the NOFRAMES tag. For more information on the different issues that arise when you use frames in your site, see my article on this topic at

http://www.1stSearchRanking.com/

8) Using Page Cloaking

Page cloaking is a technique used to deliver different web pages under different circumstances. People generally use page cloaking for two reasons: i) in order to hide the source code of their search engine optimized pages from their competitors and ii) in order to prevent human visitors from having to see a page which looks good to the search engines but does not necessarily look good to humans. The problem with this is that when a site uses cloaking, it prevents the search engines from being able to spider the same page that their users are going to see. And if the search engines can't do this, they can no longer be confident of providing relevant results to their users. Thus, if a search engine discovers that a site has used cloaking, it will probably ban the site forever from their index. Hence, my advice is that you should not even think about using cloaking in your site. For more information on what page cloaking is, how it is implemented, and why you should not use cloaking, see my article on this topic at

http://www.1stSearchRanking.com/

9) Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help you save a lot of time. However, the search engines don't like automatic submission tools and may ignore your pages if you use them. In my opinion, the major search engines are simply too important for you not to spend the time to submit your site manually to them. In order to speed up the process of submitting your site, you can use our free submission tool which allows you to submit your site manually to all the search engines, without having to go to the "ADD URL" pages of the individual engines. It is available at

http://www.1stSearchRanking.com/

10) Submitting too many pages per day

People often make the mistake of submitting too many pages per day to the search engines. This often results in the search engines simply ignoring many of the pages which have been submitted from that site. Ideally, you should submit no more than 1 page per day to the search engines. While many search engines accept more than 1 page per day from a particular domain, there are some which only accept 1 page per day. Hence, by limiting yourself to a maximum of one page per day, you ensure that you stay within the limits of all the search engines.

11) Devoting too much time to search engine positioning

Yes - I lied. There's another common mistake that people make when it comes to search engine optimization - they spend too much time over it. Sure, search engine placement is the most cost effective way of driving traffic to your site and you do need to spend some time every day learning how the search engines work and in optimizing your site for the search engines. However, you must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services. Hence, apart from trying to improve your site's position in the search engines, you also need to spend time on all the other factors which determine the success or the failure of your web site - the quality of the products and services that you are selling, the quality of your customer service, and so on. You may have excellent rankings in the search engines, but if the quality of your products and services are poor, or if your customer service leaves a lot to be desired, those high rankings aren't going to do much good.

About the Author
Article by Sumantra Roy. Sumantra is one of the most respected search engine positioning specialists on the Internet. To have Sumantra's company place your site at the top of the search engines, go to1stsearchranking.com For more advice on how you can take your web site to the top of the search engines, subscribe to his FREE newsletter by going to
1stsearchranking.com